What‘s special about the new product naming system? The innovation is in the term “system“: for example, we have divided up our safety cutters clearly into three groups and taken a product property as the yardstick for what would be of great if not of greatest importance: the safety technology and the safety level reached because of it.
FOR EXAMPLE: OUR NEW SAFETY CUTTERS
Our new products are particularly ground breaking. SECUMAX 150 and 350 are examples of this. A three digit number follows the group name here, which also has a special meaning. Generally we can say, the higher the number, the better equipped the product. We differentiate between Basic, Comfort and Premium.
FOR EXAMPLE: OUR EXISTING SAFETY CUTTERS
Don‘t worry! You do not have to do without the product names you know so well in future too. A MARTEGO will always remain a MARTEGO, a PROFI, a PROFI and an EASYSAFE, an EASYSAFE. But we have now put a group name first before these individual names to make orientation easier for you. The quality and cutting performance are as good as always, but you will be able to allocate our products better in future.
FOR EXAMPLE: OUR CUTTER AND SPECIALTY KNIVES
Once again we would like to show you a convenient way through our versatile product assortment: our classical cutters, whether with fixed or with retractable blade, can from now on be recognized by the name component ARGENTAX. All cutting tools that can be used especially for deburring carry the name component TRIMMEX. All names of our scapers start with SCRAPEX and of our scalpels with GRAFIX. Changes, which certainly have to be learned but which will guide you to a product selection that fits best to your needs.